Setting Animal Advocacy Goals

How to define effective goals for animal advocacy:


Start with the end in mind

When defining goals for animal advocacy, it's important to start with the end in mind. What is the ultimate outcome you want to achieve? 


Make goals specific, measurable, and time-bound

A good goal is specific, measurable, and time-bound. Specific goals are clear and well-defined. Measurable goals allow advocates to track progress and determine if they are on track to achieving their goal. Time-bound goals provide a sense of urgency and help advocates stay focused.


Set realistic goals

While it's important to dream big, it's also important to set realistic goals. Setting goals that are too lofty or unrealistic can lead to frustration and burnout. When setting goals, advocates should consider the resources they have available, the current political and social climate, and the level of support they have from stakeholders.


Prioritize goals based on impact

Not all goals are created equal. Some goals will have a greater impact on animal welfare than others. When setting goals, advocates should prioritize based on impact. Goals that have the potential to create systemic change or reach a large number of people should be given priority.


Collaborate and communicate

Animal advocacy is a collective effort, and effective advocacy requires collaboration and communication. When setting goals, advocates should seek input and feedback from others in the animal advocacy community. This can help ensure that goals are realistic and aligned with the broader movement. Once goals are set, advocates should communicate them clearly and transparently to stakeholders, supporters, and the broader public.


Effective animal advocacy requires setting clear and achievable goals. Starting with the end in mind, making goals specific, measurable, and time-bound, setting realistic goals, prioritising based on impact, and collaborating and communicating with others are all important factors to consider when defining goals for animal advocacy. By setting effective goals, advocates can make a meaningful impact on the lives of animals.